![]() ![]() Three of these actors – Fulton, Hastings, and Wagner – have their names marked in the history of American soap operas as the three longest-serving actors. ![]() ![]() It had over ten million viewers tuning to the show each day.Īt this height, core actors, such as Don MacLaughlin, Eileen Fulton, Helen Wagner, and Don Hastings, became nationally known. As the World Turns was the most-watched drama in terms of year-to-date ratings. The new duration started on 1 st December 1975. On 21 st August 1967, the show switched to color and expanded its length from thirty minutes to one hour daily. And for the show, it went uninterrupted for over 12 years. Moreover, As The World Turns also started a streak of weekly ratings wins in 1959. Moreover, the show became popular and reached the top spot in the daytime Nielsen ratings by 1958. In the beginning, the audience was indifferent to the new length, but the serial soon became successful in picking the ratings in its second year. Moreover, both of them premiered on the same day. The Edge of Night and As the World Turns is the first two serials of 30 minutes. All the dramas before ATWT were 15 minutes in length. The show, set in the fictional town of Oakdale, debuted on 2 nd April 1956 as a thirty-minute serial. In the first 43 years, the production took place in Manhattan, and from 2000 till 2010, it took place in Brooklyn. It was surpassed only by Days of Our Lives, Guiding Light, and General Hospital. This makes ATWT the fourth-longest continuous run of any daytime network soap, which is a massive achievement on its own. This show remained successful in capturing the heart of the audience for 54 years. The show was created by Irna Phillips and written by Lloyd Gold and Jean Passanante. ATWT (As the World Turns), aired on CBS from 2 nd April 1956 to 17 th September 2010, is an American television soap opera. ![]()
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